"How to Make More Money!"
February 17th & 18th, 2009
February 17th & 18th, 2009
- Announcing my BUSINESS ACCELERATION EVENT
Specifically Designed for Entrepreneurs, Independent Professionals
and Business Owners
“Give Me Just 2 Days … and I’ll Show You How to
Out-Market, Out-Sell, and Out-Wit Your Fiercest
Competitors Before They Know What Hit Them.”
From the Desk of: Patrick Bell, MBA, MA
Managing Director
Alpha International Consultancy, Ltd.
Re: Business Growth Mastery -- Series 1
Business Acceleration Event
- Dear Friend,
Let me ask you a candid question.
Which of the following is #1 on your business
“wish list”?
If you chose more than one of these goals, then it makes
sense to clear your calendar now for February 17th
and 18th, 2009 8:30 a.m. to 5:30 p.m. each day.
If you can be there, you’ll be one of the lucky business
owners, independent professionals and entrepreneurs who
discover how to grow your own business using these same
proven strategies, tactics and marketing systems.
Introducing the newest Business Acceleration Event …
Business Growth Mastery Series 1.
Here’s my story: For the past twelve years, I have been
growing my businesses in Japan’s tremendously
competitive environment, quadrupling my revenues while
simultaneously decreasing my working days from six days
per week to only two. With God’s obvious help and blessing,
I so dominated my market area that the “big guns” with all
their marketing dollars eventually gave up and left.
I’ve left my 15,000 KES/hour practice in Japan and want to
spend the next 12 years (or more) investing my time and
energy in Nairobi first, and eventually through all of East
Africa. My special gifting is my ability to grow businesses by
showing them how to work smarter, not harder, and to
capitalize on hidden profit opportunities.
I am going to allow 60 business owners, marketing directors,
entrepreneurs and consultants to spend 2 days with me in
Nairobi, February 17th and 18th, 2009 (starting at 8:30 a.m.
sharp) learning the strategies and tactics that I have learned
and developed. When I called Chet Holmes’ office with just
one of my ideas, he called me back the next day, eager to
make a deal. But I want to make some deals with you, too!
Not everyone can attend This Event.
First of all, it’s ultra exclusive (only 60 people can come).
Next, it’s unabashedly expensive—the price tag is Kshs.
29,500 (+VAT) for the 2 days—and worth every shilling!
For each additional person from the same business, the
price is only Kshs. 24,500 (+VAT.)
Finally, I will only agree to accept applicants who satisfactorily
complete a confidential questionnaire that tells me whether or
not your business is operating with integrity, and has the
capacity to handle a sudden influx of new customers. (Note:
the questionnaire does not require you to disclose any
sensitive financial information. It is established only to
measure your potential.) Some of you might say, “Bring it on!
I can handle as much as you give me!” Maybe not! The
information I will teach is powerful enough to sink a business
that is not truly prepared.
I have, however, agreed to something boldly daring—
anyone who believes that they didn’t get at least
29,500KES worth of business growth information by
5 p.m. of the second day
(that is, the end of the event)
is free to leave (with no hard feelings) and gets his
money returned to him “on the spot”, with no
questions asked and absolutely no hassles! I’m that
confident of the value of the information I have to
share with you.
However, even if you decide to leave, you’ll be allowed to
keep the printed material that I will give to each person.
Some of you may find this type of offer unbelievable …
but I’m inviting the media as my accountability so you can
feel secure that I’m not about to cheat anyone.
Why would I risk my eternal reputation in this city for a
short-term benefit???
Consider this …
Every business faces at least one of the following three
problems:
1. You can’t get enough customers;
2. You can’t get your customers to spend more when
they’re in your place of business;
3. You can’t get your customers to buy more often.
Peter Drucker said that marketing and innovation are the
keys to growth. I say, “Innovative Marketing is YOUR key to
growth.”
Marketing is the key to building any business …
and your personal time and money freedom.
It’s true. When you master marketing, you master the ability
to generate money on demand … through as many different
channels as you can imagine. Once you can create all the
residual income you need, you’ll have the time and money
to live life the way you want.
But marketing can be tough. It seems like the more you
learn about marketing, the more you realize how much
you don’t know.
Here’s what OUR Event will cover:
Strategy for Complete Market Dominance
(understand that if you work 10 times harder with
the wrong strategy, you’ll only become more
frustrated at a deeper level)
Why Cheating will Kill your Success … AND … how to
tell if an employee, a supplier, or a customer is lying to
you or not, just talking with them for 30 seconds)
Building a Business System that Trounces your Direct
Competitors
The One Big Secret that Internet Consultants are
afraid to teach
How to Double Productivity in Your Company
without going to those time-wasting “time
management” seminars that don’t really work
12 Steps to Supercharge your business using just
one hour/week
Dream Teams, and how to get people to perform
together for maximum achievement
Precision hiring—Why most companies make
hiring mistakes that cost them millions—and
how to do it the right way
How to hire sales superstars and top-performers—
those rare people that do most of the work and bring
in the lion’s share of the business
How to grow your business a minimum of 10% with
just one long-forgotten technique
Using powerful scripts to hire, to sell, and to dominate
your niche
Establishing Policies and Procedures for
Customer Acquisition so that Money
Materializes in Your Bank Account
Advanced marketing strategies that could double
your profits
How to pre-empt the competition and set the buying
criteria in your favor so you become the market’s
most logical choice.
The Power of Testing to get greater leverage out of
all your marketing actions
Opportunities to partner or joint-venture with
me at Alpha International Consultancy
…and much, much more!
I’m talking about two days of profit-
provoking marketing strategies, tactics
and uncensored secrets …
This course will be co-taught by Mr. Ian Barton.
This is what he says:
“I have been in sales and marketing in Kenya
for about 30 years and have held various
senior positions in these fields, including
Marketing Manager at Berger / Robbialac
Paints for 4 years, and Sales and Marketing Director at
Farmer’s Choice for 11 years.
"I wish I knew then what I’m learning now working with Patrick
Bell! I thought I knew quite a bit about marketing in those
days, especially having attended a number of courses and
seminars. I now realise how much more is available these
days, if you know where to find it. Patrick is your one-stop-
shop. He has studied under the very best business growth
experts in the USA and has a wealth of knowledge of very
practical, and proven ways to find and exploit breakthroughs
in growing businesses fast, in whatever field."
As I team up with Ian, I readily admit that he is the local expert
-- he takes the knowledge that I have learned from the top
marketing gurus in North America, and he shows how it can
be implemented with piercing effectiveness in the East African
marketplace.
Now …
Let me give you one simple example to illustrate one of the
points above—how to hire sales superstars and top
performers. Now it doesn’t matter if you are a one-man show,
or one-woman show, or you are a part of a much larger
company—the same applies to every aspect of selling.
This recruitment and selection and the actual hiring process
is a technology I will teach you in detail. That means, we have
it down to a science and we can repeat it over and over again.
If you are hiring sales staff on straight commission, like I did,
you probably will be looking for people who have a lot of ego
and drive, and a large capacity to influence, but also a certain
amount of empathy.
You might ask, “If they’re on straight commission, what does
it matter? If they don’t sell, no loss to us right?” But I would
offer you one very important reason.
If you have 10 sales reps in your company and they could
sell, on average 10 widgets per week (which you think is
okay), you will sell 100 widgets per week, right? But we know
that 10% of the sales force makes 80% of the sales so in
your company, you would have 1 person making 80 sales
and 9 people making a total of 20 sales. That’s the statistical
average.
In my company, we only hire those top 10% so I would have
10 people each making 80 sales for a total of 800 sales per
week. Now would you rather have 800 sales, or 100?
And you also know that you only have so much space for
these people to work.
And you also know that there is a certain quality of person
you want representing you.
I’m going to go into incredible detail so you can make this a
reality. Ask yourself, “If I could improve my sales revenue
just 10%, what would that mean to my bottom line?”
Or, “If I could add just one Superstar to my sales force, would
I pay for this event?” I think you would many times over.
And that is just a fraction of what you will learn.
By now you must be asking yourself, “If Patrick is so
successful and making so much money, why is he doing
this?”
Profits, for me, are not the end goal of life. Profits are simply
a scorecard for me of how well I am serving the people. You
see, my great-grandfather and grandfather were missionaries
to Africa—my grandfather translated the Bible into the Bemba
language of Zambia.
I am no missionary. I’m a straight-talking businessman that
doesn’t waste a moment of time. But, I have a deep desire to
use the vehicle of business training to bring about economic
and spiritual change to the communities that I’m working in.
This is why I consistently donate 10% of my pre-tax profits to
a foundation that uses the money to build up the suffering
communities in and around Nairobi.
And, I realize that to help a country, I have to get the businesses in that country
“growing and blowing”. That’s where you come in.
Keep These Important Facts in Mind
If you sign up, and if you are accepted, you’ll be exposed to some very powerful and very
profitable information that few “amateur” business owners ever learn about.
You’ll end up being a much more successful marketer. You’ll make more money in your
business immediately, and in increasing amounts in the weeks and months to come. If you
have a soft spot in your heart for your competitors, then this is not for you. Put my ideas
to use and you will simply put some of your competitors out of business for good.
“Wait!” you say. “Doesn’t that go against your philosophy of helping Kenyans?” Not at all.
I will show you conclusively on the first day that the only way to really grow a business is to
serve your customers mercilessly. The business that operates in a “me-first” style will be a
dinosaur of the past.
There is no comparable training ground for profitable business growth strategies and
tactics anywhere in Kenya—at any price.
Even if you don’t consider yourself sophisticated with the right ability (and mentality), you
could go in as a marketing amateur and come out with the tools to become a super
professional.
This Event is going to be totally a roll-up-your-sleeves, interactive training experience.
You’re going to learn more in 2 days than you’ve ever learned about business growth
in one single event or seminar ever before.
Not that I am that much smarter. It’s because I have learned from the best and seen it
work in my own businesses. My mentors have included Chet Holmes and Jay Abraham,
both of whom charge 350,000KES/hour for their time. I have spent years learning from
them, talking to them on the telephone, meeting them at conferences, and more recently,
talking extensively with Chet Holmes about how we’ll joint venture on a project that I myself
developed.
Discipline and training have everything to do with success in today’s highly competitive
market. It’s not just intellect. I have stood on the shoulders of giants, and now you’ll have
the chance to benefit.
One Final Point. It could be really important.
Each business will be allowed to send up to four people. You can come with a partner, a
spouse, your accountant, or your marketing director.
Also, besides being given a confidential manual detailing all his secrets, strategies and
tactics that I will be teaching you, every business represented will have the chance to buy
a complete set of audio CDs or video DVDs of the Event at a mere ½ price that they will
be offered to the public once the Event is complete. I won’t be making much money on
these—just enough to cover the editing and production—I’m doing this as a service to
each participant for one reason: There will be so much information given that it will be
impossible to absorb it all in such a short time. You will want to listen to these CDs or
watch these DVDs over and over again, and perhaps use them as training materials for
your entire staff.
For those who cannot attend the Event but desperately want the information, I will agree
to allow you to send for the CDs or DVDs for just Kshs. 24,500 (+VAT). This Event may
never again be offered at this price. Don’t miss this opportunity. I would strongly advise
you to make your reservation today.
To your success,
Patrick Bell, MBA, MA
Managing Director
Alpha International Consultancy, Ltd.
- Reservation Form
Yes, I’m serious about growing my business and I want to be one of 60 people to attend
Patrick's and Ian’s Business Growth Mastery -- Series 1 Business Acceleration Event
on February 17th and 18th, 2009. I am including my check or cash for _____________
(Kshs. 29,500 +VAT) for the first person, and Kshs. 24,500 (+VAT) for each additional
person … a maximum of 4 people per business).
I understand that if I am not happy with the content by 5 p.m. of the second day, I may ask
for an immediate return of my money and pick up my entire registration fee in cash or
cheque at the back of the room. However, I get to keep the printed material. On that
Better-Than-Risk-Free basis, here is my reservation good for me and up to three
associates of my choice.
(copy and print out this registration form)
Level 1 Event – Business Growth Mastery -- Series 1 February 17th and 18th, 2009
Name: □ Mr. □ Ms
(First) (Middle) (Last)
Position:
Name of Business or Company:
Nature of Business:
Address: (PO Box) (City) (Postal Code)
(Physical Address in case of courier deliveries)
Telephone Number: (Land line) (Celtel)
(Safaricom) (Telkom)
Fax Number: Email address:
Guest Names: Guest Relationship to you:
1. 1.
2. 2.
3. 3.
Have you attended a marketing seminar before? □Yes □No
If yes, who was the sponsor? ______________________ When was it held?
_____________________
How did you hear about us? □Friend □Salesperson (Name: _______________)
□Website □Newspaper (Name of Paper and date: _________________ □Radio
□Other ____________
Payment for how many people? _______________
Method of Payment □ Cash □ Cheque □ Bank Deposit
Total Amount: ___________________
Our bank information: Alpha International Consultancy, Ltd, Account # 0101169006,
Chase Bank (K) Ltd.. Please send in the yellow copy of your confirmation of your bank
deposit as soon as possible.
How do you want your name to appear on your certificate of training completion? (Print
very clearly)
______________________________________________________________________
For Office Use Only Below This Line
Registration Packet sent? □Yes Date: _____________ By whom? _____________
Information Returned? GPQ _________ Values ___________ DiSC _________
Cheque Received __________ Cash receipt__________ VAT Receipt _________
Action Steps: 1. Email letter? ___________________
2. Follow-up phone call ____________
3. Other? _______________________
You may also mail this form with your payment to Alpha International Consultancy at
P.O. Box 610-00621, Nairobi, Kenya, or have your assistant bring it to our office at
Warwick Centre, Block B, 1st Floor, Gigiri, Nairobi.
| February 17th and 18th, 2009 PanAfric Hotel, Nairobi Back for the 4th time by popular demand! |
I want to:
|
| The fruitful two days for the course - “How To Make More Money'' - left no doubt in anyone's mind that you are already the Leader in the Marketing Field. Keep your head up and go full strength to lead the Country and revolutionise (with these) New Marketing Concepts. Don't be shy about it as there will be no challenger - these are the latest in our Country Kenya. Hassan I. Abdi, General Manager, Client Relations and Partnerships, Fairmont Hotels and Resorts |
| I have consulted with 60 Fortune 500 companies and worked with the top players in the world in the area of marketing and business growth. Patrick Bell has a broad understanding of advanced marketing tactics and strategies and has a great eye for spotting ways companies can grow quickly and solidly. Chet Holmes, International Business Consultant and best-selling author of The Ultimate Business Machine (www.chetholmes.com). |
| This seminar has changed my perspective of selling. My team needs to attend also! Prineeta Nagi, Kenya Airways |
| It was an empowering seminar and I would encourage anyone who wants to reach the peak of their business to actually consider training as early as possible. Ann Njaimwe, Sales Manager, AccessKenya Group |
| It is clear to me that Patrick Bell is a master marketer. He knows how to successfully apply innovative marketing techniques to whatever business environment he encounters. John Nowacki, former Director of US Operations and International Vice-President at Fortune 500 Unisys Corporation, US$7 Billion annual sales. |
| “Information is very practical and easy to implement/put into practice.” Carole Kimutai, Editor, Kenya Institute of Management |
| “I am charged to … grow my business exponentially. Patrick and Ian have provided me with the tools I need to grow and make more money.” Lazarus Migua, Diamond Systems |
| “My efficiency in work performance will definitely never be the same again.” James Kabau, Jaskam & Co. Ltd. |
| “It is very stimulating and empowering; therefore it will improve my morale which will lead to 3-digit growth.” Mohamed Iftikhar Saeed, Lord’s Healthcare |
| “For the last 3 months we have lost business worth Kshs xxx,000. I can now identify the areas and reasons from this course.” Andrew Kamenju, Avid IT Consultants |
| “Each lesson learned has profound and positive effect on business. The training will be a great investment to my company. I know it will work for all who mind having super- achievement in their companies.” Komen Osborn, Hills Brook Dairy Ltd. |
| “From the ideas I have learned, I will be able to multiply my sales and make more money. It was really great.” Margaret Irungu, Diamond Systems Ltd. |
| This will help me develop policies, involve my staff in “Hour of Power” meetings, evaluate my staff and improve our sales/marketing, and follow-up. Dorothy Nyong’o, 7th Sense Communications. |
| Yes it has helped to enlighten us on certain grey areas which you assume you know but do not have a systematic method to handle these situations. This seminar has helped giving us a direction. G.S. Bhachu (Director), Wood Products (K) Ltd., Nairobi |
| I have learned how to conduct weekly and strategic meetings, and also to create policies which shape the growth of the company. Engineer Portash A. Oloo |
| I am excited to take immediate action to implement this seminar to obtain exponential growth for our organization. Dr. Michael Hyodo, Kenya Director, World Ministries International |
| I head export sales. This will help me put up a strategic approach to the market and ultimately improve our positioning by creating and developing a strong brand awareness. Mohammed Awadh |
| (This seminar will help me to) manage and plan my meetings better and help my sales force to move to the next level. K. A. Hassanali |
| It has brought into focus a number of issues that had been forgotten or pushed to one side – the seminar has given me direction and a blueprint for improving my marketing strategies. Paul Thomson |
| I will allocate more time to activities that add to the bottom line and hire only the best for the sales team. Stephen Wangaji, PR & Marketing Manager, NHIF |
| In a great way, I have located the potential areas in business so it must move up. Dominic Mugwimi, Gimco Clothing Ltd. |
| I can re-organize my sales team and re-structure my sales strategies now more effectively with a vision and focus. Saji Kuriakhose, Allwin Agencies (K) Ltd. |
This event is not just about philosophy. You will get the ads to place in the paper to attract your superstar. You will get the scripts to use when the prospective salesperson calls. You will learn exactly what questions to ask when you interview them. |
| It will help to refocus in specific areas such as handling meetings, selling products and services, as well as identifying the right staff. Osir Oteng |
| I have learnt how to become a superstar myself and hire superstars. Maureen A. Obondo |
| It will increase sales, change the attitude and morale of my staff, to sell more – especially the back-end products. James Ngugi K., Utalii Hotel |
| It has given me insight to generally improve my business, strategy & tactics, and hiring people. Rudesh R. Gondalia, Trojan Enterprises Ltd., Nairobi |
| (This seminar has helped me) draw up a road map (strategy/tactics) to meet my organization short term and long term objectives. Francis Ayugi Calken Enterprises |
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