How to Make More Money! Business Acceleration Event

"How to Make More Money!"
February 17th & 18th, 2009

Announcing my

BUSINESS ACCELERATION EVENT

Specifically Designed for Entrepreneurs, Independent Professionals

and

Business Owners

“Give Me Just 2 Days … and I’ll Show You How to

Out-Market, Out-Sell, and Out-Wit Your Fiercest

Competitors Before They Know What Hit Them.”

From the Desk of: Patrick Bell,

MBA, MA

Managing Director

Alpha International Consultancy, Ltd.

Re: “How to Make More Money”

Business Acceleration Event

Dear Friend,

Let me ask you a candid question.

Which of the following is #1 on your business

“wish list”?

If you chose more than one of these goals, then it makes

sense to clear your calendar now for

ebruary

17th

and 18th

2009

8:30 a.m. to 5:30 p.m. each day.

If you can be there, you’ll be one of the lucky business

owners, independent professionals and entrepreneurs who

discover how to grow your own business using these same

proven strategies, tactics and marketing systems.

Introducing the newest

usiness Acceleration Event

…

“How to Make

More Money!” (a.k.a. Business

Growth Mastery

Series 1)

Here’s my story: For the past twelve years, I have been

growing my businesses in Japan’s tremendously

competitive environment, quadrupling my revenues while

simultaneously

decreasing my working days from six days

per week to only two

. With God’s obvious help and blessing,

I so dominated my market area that the “big guns” with all

their marketing dollars eventually gave up and left.

I’ve left my 15,000 KES/hour practice in Japan and want to

spend the

next

12 years (or more) investing my time and

energy in Nairobi first, and eventually through all of East

Africa. My special gifting is my ability to grow businesses by

showing them how to work smarter, not harder, and to

capitalize on hidden profit opportunities.

I am going to allow

business owners, marketing directors

entrepreneurs and

consultants to spend 2 days with me in

Nairobi,

ebruary

17th and 18th,

2009

(starting at 8:

30 a.m.

sharp) learning the strategies and

tactics that I have

learned

and developed. When I called

Chet Holmes’ office with just

one of my ideas, he

called me

back the next day, eager to

make a deal. But I want to make

some deals with

you, too!

Not everyone can attend

This

Event

First of all, it’s ultra exclusive (only

people can come).

Next, it’s unabashedly

expensive—the price tag is Kshs.

29,500 (+VAT) for the 2 days—and worth every

shilling!

For each additional person from the same business, the

price is only Kshs.

24,500 (+VAT.)

Finally, I will only agree to accept applicants who satisfactorily

complete a confidential

questionnaire that tells me whether or

not your business is operating with integrity, and

has the

capacity to handle a sudden influx of new customers. (Note:

the questionnaire

does not require you to disclose any

sensitive financial information. It is established only

measure your potential.) Some of you might say, “Bring it on!

I can handle as much as

you give me!” Maybe not! The

information I will teach is powerful enough to sink a

business

that is not truly prepared.

I have, however, agreed to something boldly daring—

anyone

who believes that they

didn’t get at least

29,500KES worth of

business growth information by

of the

econd

day

(that is, the

end

of the event)

is free to

leave (with no hard feelings) and gets his

money returned to

him “on the

spot”, with no

questions asked and absolutely no

hassles! I’m that

confident of the value

of the information I

have to

share with you.

However, even if you decide to leave,

you’ll

be allowed to

keep the printed material that I will give to

each person.

Some of you may

find this type of offer

unbelievable …

but I’m inviting the media as my accountability

you can

feel secure that I’m not about to cheat anyone.

Why would I risk my eternal

reputation in this city for a

short-term benefit???

Consider this …

Every business faces at least one of the following three

problems:

1. You can’t get enough customers;

2. You can’t get your customers to spend more when

they’re

in your place of

business;

3. You can’t get your customers to buy more often.

Peter Drucker said that marketing and innovation are the

keys to growth. I say,

“

Innovative Marketing is YOUR key to

growth.

”

Marketing is the key to building any business …

and your

personal time and money

freedom.

It’s true. When you master marketing, you master the ability

to generate money on

demand … through as many different

channels as you can imagine. Once you can

create all the

residual income you need, you’ll have the time and money

to live life the

way you want.

But marketing can be tough. It seems like the more you

learn about marketing, the more

you realize how much

you don’t know.

Here’s what

Event

will cover:



Strategy for

Complete

Market Dominance

(understand that if you work 10 times

harder with

the wrong strategy, you’ll only become more

frustrated at a deeper level)

 Why Cheating will Kill your Success … AND … how to

tell if an employee, a

supplier, or a customer is lying to

you

or not, just talking with them for 30 seconds)

 Building a Business System that Trounces your Direct

Competitors

 The One Big Secret that Internet Consultants are

afraid

to teach



How to Double Productivity in Your Company

without

going to those time-wasting

“time

management”

eminars that don’t really work

 12 Steps to Supercharge your business using just

one hour/week

 Dream Teams, and how to get people to perform

together for maximum

achievement



Precision hiring—Why most companies make

hiring

mistakes that cost them

millions—and

how to do it

the right way

 How to hire

sales superstars

and

top-performers

—

those rare people that do most

of the work and bring

in the lion’s share of the business

 How to grow your business a minimum of 10% with

just one long-forgotten

technique

 Using powerful scripts to hire, to sell, and to dominate

your niche



Establishing Policies and Procedures for

Customer

Acquisition so that Money

Materializes in Your Bank

Account

 Advanced marketing strategies that could double

your profits

 How to pre-empt the competition and set the buying

criteria in your favor so you

become the market’s

most logical choic

 The Power of Testing to get greater leverage out of

all your marketing actions



Opportunities to partner or joint-venture with

me at

Alpha International

Consultancy

 …and much, much more!

I’m talking about two days of profit-

provoking marketing

strategies, tactics

and

uncensored secrets …

This course will be co-taught by Mr. Ian Barton.

This is what

he says:

“

I have been in sales and marketing in Kenya

for about 30 years and have held

various

senior positions in these fields, including

Marketing Manager at Berger /

Robbialac

Paints for 4 years, and Sales and Marketing Director at

Farmer’s Choice for

11 years.

I wish I knew then what I’m learning now working with Patrick

Bell! I thought I knew quite a

bit about marketing in those

days, especially having attended a number of courses and

seminars. I now realise how much more is available these

days, if you know where to find

it. Patrick is your one-stop-

shop. He has studied under the very best business growth

experts in the USA and has a wealth of knowledge of very

practical, and proven ways to

find and exploit breakthroughs

in growing businesses fast, in whatever field.

As I team up with Ian, I readily admit that he is the local expert

-- he takes the knowledge

that I have learned from the top

marketing gurus in North America, and he shows how it

can

be implemented with piercing effectiveness in the East African

marketplace.

Now …

Let me give you one simple example to illustrate one of the

points above—how to hire

sales superstars and top

performers. Now it doesn’t matter if you are a one-man show,

or one-woman show, or you are a part of a much larger

company—the same applies to

every aspect of selling.

This recruitment and selection and the actual hiring process

is a technology I will teach

you in detail. That means, we have

it down to a science and we can repeat it over and

over again.

If you are hiring sales staff on straight commission, like I did,

you probably

will be looking for people who have a lot of ego

and drive, and a large capacity to

influence, but also a certain

amount of empathy.

You might ask, “If they’re on straight commission, what does

it matter? If they don’t sell,

no loss to us right?” But I would

offer you one very important reason.

If you have 10 sales reps in your company and they could

sell, on average 10 widgets

per week (which you think is

okay), you will sell 100 widgets per week, right? But we

know

that 10% of the sales force makes 80% of the sales so in

your company, you

would have 1 person making 80 sales

and 9 people making a total of 20 sales. That’s

the statistical

average.

In my company, we only hire those top 10% so I would have

10 people each making 80

sales for a total of 800 sales per

week. Now would you rather have 800 sales, or 100?

And you also know that you only have so much space for

these people to work.

And you also know that there is a certain quality of person

you want representing you.

I’m going to go into incredible detail so you can make this a

reality. Ask yourself, “If I

could improve my sales revenue

just 10%, what would that mean to my bottom line?”

Or, “If I could add just one Superstar to my sales force, would

I pay for this

vent

?” I

think you would

many

times over.

And that is just a

fraction

of what you will learn.

By now you must be asking yourself,

“

If Patrick is so

successful and making so much money, why

is he doing

this

?”

Profits, for me, are not the end goal of life. Profits are simply

a scorecard for me of how

well I am serving the people. You

see, my great-grandfather and grandfather were

missionaries

to Africa—my grandfather translated the Bible into the Bemba

language of

Zambia.

I am no missionary. I’m a straight-talking businessman that

doesn’t waste a moment of

time. But, I have a deep desire to

use the vehicle of business training to bring about

economic

and spiritual change to the communities that I’m working in.

This is why I

consistently donate 10% of my pre-tax profits to

a foundation that uses the money to

build up the suffering

communities in and around Nairobi.

And, I realize that to help a country, I have to get the

businesses in that country

“growing

and blowing”. That’s

where you come in.

Keep These Important Facts in Mind

If you sign up, and if you are accepted, you’ll be exposed to

some very powerful and

very

profitable information that few

“amateur” business owners ever learn about.

You’ll end up being a much more successful marketer. You’ll

make more money in your

business immediately, and in

increasing amounts in the weeks and months to come. If

you

have a soft spot in your heart for your competitors, then this

is not for you. Put my

ideas

use and you will simply put

some of your competitors out of business for good.

“Wait!” you say. “Doesn’t that go against your philosophy of

helping Kenyans?” Not at

all.

will show you conclusively on

the first day that the only way to really grow a

business is to

serve your customers mercilessly. The business that

operates in a “me-

first” style will be a

dinosaur of the past.

There is no comparable training ground for profitable business growth strategies and

tactics

anywhere in Kenya—at any price.

Even if you don’t consider yourself sophisticated with the right ability (and mentality),

you

could go in as a marketing amateur and come out with the tools to become a super

professional.

This

vent

is going to be totally a roll-up-your-sleeves, interactive training experience.

You’re going to learn more in 2 days than you’ve ever learned about business growth

in one single event or seminar

ever

before.

Not that I am that much smarter. It’s because I have learned from the best and seen it

work

in my own businesses. My mentors have included Chet Holmes and Jay Abraham,

both of

whom charge 350,000KES/hour for their time. I have spent years learning from

them, talking

to them on the telephone, meeting them at conferences, and more

recently,

talking

extensively with Chet Holmes about how we’ll joint venture on a project

that I myself

developed.

Discipline and training have everything to do with success in today’s highly competitive

market. It’s not just intellect. I have stood on the shoulders of giants, and now you’ll have

the

chance to benefit.

One Final Point. It could be really important.

Each business will be allowed to send up to four people. You can come with a partner, a

spouse, your accountant, or your marketing director.

Also, besides being given a confidential manual detailing all his secrets, strategies and

tactics that I will be teaching you, every business represented will have the chance to

buy

complete set of audio CDs or video DVDs of the

vent

at a mere ½ price that

they will

offered to the public once the

vent

is complete. I won’t be making much

money on

these—just enough to cover the editing and production—I’m doing this as a

service to

each

participant for one reason: There will be so much information given that

it will be

impossible

to absorb it all in such a short time. You will want to listen to these

CDs or

watch these DVDs

over and over again, and perhaps use them as training

materials for

your entire staff.

For those who cannot attend the

vent

but desperately want the information, I will

agree

to allow you to send for the CDs or DVDs for just Kshs. 24,500 (+VAT).

This

vent

may

never again be offered at this price.

Don’t miss this opportunity. I would

strongly advise

you

to make

your reservation today.

To your success,

Patrick Bell, MBA, MA

Managing Director

Alpha International Consultancy, Ltd.

Reservation Form

Yes, I’m serious about growing my business and I want to be one of

people to

attend

Patrick

's and Ian

’s “How to Make More Money”

usiness Acceleration Event

February

17th

and

18th

, 200

am including my check or cash for _____________ (Kshs. 29,500

+VAT) for

the

first

person, and Kshs. 24,500 (+VAT) for each additional person … a

maximum of 4

people per

business).

I understand that if I am not happy with the content by

p.m. of the

econd

day, I may ask

for

an immediate return of my money and pick up my entire registration fee in cash or

cheque

the back of the room. However, I get to keep the printed material. On that

Better-Than-

Risk-

Free basis, here is my reservation good for me and up to three

associates of my

choice.

(

copy and print out this

registration form)

Level 1

vent

– How to Make More Money!

ebruary

17th and 18th, 200

Name:

□

Mr.

□

(First) (Middle) (Last)

Position:

Name of Business or Company: