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Impact Module 2: "How to Effortlessly Get 30% of Your Customers to Dramatically Increase their Average
Purchase (and your profits as well)"

How would you like to increase your profits 20% or more by simply asking one question of each customer? This is based on a
universally applicable profit strategy that produces 30% of one of the world largest companies’ profits – and has for 30 years. How’s that
for “tried and proven”? There are simple, yet powerful ways to increase your customer’s average purchase while they are in their
"Purchase State". If you are an established business you will see the power of this strategy immediately. Answer the 4 questions below:
1. Do you or your staff normally get your customers to think about purchasing something they would
not normally have thought of purchasing? Yes/No
 Yes
 No
2.  What percent of the time do you offer your customers a greater quantity of what they are purchasing or a
related product or service?
3.  Is your type of business a Repeat Nature Business, a Random or Infrequent Repeat
Business or a Single Purchase Business?
4.  If you have tried this type of selling (commonly referred to as up-selling or cross-selling) in the past, what
percentage impact do you think this has had on your business?
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