Consultancy’s Level 2 Seminar, How to Make Even More Money! October 22nd and 23rd.
site for details. We know that you enjoyed Level 1 so we want you to get ready for Level 2. Here’s a sneak preview: 1. We’ll look at the Prioritized List of 24 Marketing Processes that give you maximum upside leverage and minimum downside risk. It incorporates all 34 marketing strategies which make up the Three Ways to Grow a Business. 2. Referral Systems – we’re going to go through a very detailed lesson so you can set up multiple referral systems for the business you are in, and for any business you might be a part of in the future. We’ll walk you through an extensive template so you have no doubts about how to implement it, and then you’ll walk away with an actual system in hand that you can implement immediately when you go back to work. This training will include: a. Why you want referrals? b. Why you want a referral system? c. Why you want multiple systems? d. Initial Information you should Know or Plan to Get to Optimize your Referral Systems e. A Referral System Template that makes it easy for you f. What are the demographics of your ideal prospects? g. Who can refer these prospects to you? h. Setting the Stage for Getting Referrals i. How to help people locate referrals for you. j. The Exponential Effect of Referrals on a Business—a visual explanation that makes it all clear k. How to turn Kshs. 4,300,000 per year into Kshs. 47,300,000 l. What is marginal net worth, how do you calculate it, and how it affects your referral systems? m. Alpha International Referral Systems in Process as an example to copy n. A great letter you could send o. Key Lessons you can take from My Referral Systems p. Exercises for the Group to go through q. And … in case you still don’t grasp it … Referral System Hotseats) 3. USP. USP means Unique Selling Proposition. It is your unique and distinctive advantage that sets you apart from your competition. It is your “quintessential element” of your entire business concept. It’s what you should build your business around. Most companies that I’ve consulted with in Nairobi haven’t grasped this yet, even though they think they have. Here’s what we’ll cover: a. Nine Dangers to Avoid b. Seven Questions You Must Ask About Your Own Company Regarding Your USP … or watch your business fail c. How to come up with a USP for your business: d. What to do if you are still lost … e. Four Categories of USPs you can consider f. Checklist to make sure you have it right g. Examples of where your USP can be communicated: h. A great USP Exercise i. USP Hotseats for those who are still stuck 4. How to Set Up Joint Ventures, Host/Beneficiary Relationships and Alliances. I want to do the following: a. Show you how to recognize a great JV opportunity, b. What questions to ask yourself and potential JV partners, c. How to structure a deal d. A great letter you can copy or adapt e. How to finance a JV deal f. What to look for when you walk into another business g. Eight steps you absolutely must follow if you are setting up a host/beneficiary deal h. How to be a beneficiary i. How to be a host j. Three mistakes you definitely must avoid Then, we’re going to put it all into practice with something called “Speed Dating for Business”—this is where we’re going to see how many joint ventures you can create with the other businesses here in this room. In traditional speed dating, guys will sit across a table from a girl and they’ll have 3 minutes to see if they like each other and exchange contact details. After 3 minutes, they switch partners. Then after 3 minutes, they switch again. Etc. Etc. In this seminar, you’ll sit across from every other business represented and see if you can come up with a JV deal, or structure a host/beneficiary relationship or alliance. Think about who came to the first seminar! We had a great assortment of companies, didn’t we? Now you’ll have a chance to form alliances with them and with those from the other two Level 1 seminars that we did. 5. Next, how you can effectively become a Sales and Marketing Manager who will be sought after by International Companies? I’ll show you: a. How to develop a world-class marketing perspective b. How to understand the subject of marketing inside out c. How to know what questions to ask d. How to put on a great marketing campaign e. How to know what systems to put in place f. How to position yourself as the expert in your field “IS THIS ALL?” you may ask. I don’t think so. I’ve been receiving some requests for additional teaching and I’m going to see how we can squeeze it in. Rest assured, the focus of this seminar will be taking low-risk, high-impact marketing tactics and implementing them in your business so you grow exponentially without spending a lot of money (if any). Noticed that I haven’t mentioned advertising. Why is that? It’s because advertising is one of the most expensive, riskiest forms of marketing to attempt. I might give you a template to take your ads through before you advertise. However, my goal is to make sure you walk out with specific action steps to implement immediately when you return to work the following day. When will the seminar be held? The date is Wednesday, October 22nd and Thursday, October 23rd, 2008, from 8:30 a.m. to 5:00 p.m. An additional evening session on the 22nd may be included so don’t book any dinner dates on that evening just yet. What are the prerequisites? 1. Attendance at the 1st seminar. If you haven’t been to Level 1, then there is still a chance to sign up for the next Level 1 Seminar on September 17th and 18th. 2. If you have already attended the Level 1 seminar, then a further prerequisite is to refer 3 people to the Level 1 Seminar. That means that you have to make the calls and ensure that they call me to at least find out more about Level 1. I will be tracking this and holding you to it. What is the Cost for Level 2? Kshs. 39,500 (+VAT) for a total of Kshs. 45,820. Why so much? 1. If you have implemented just a fraction of what you have learned in the Level 1 seminar, then this amount will be just a fraction of your increased revenues. 2. The value I’m giving you is at least 10 to 100 times the cost of the seminar. 3. I’m going to give everyone a free set of DVDs from this seminar, rather than have you make individual orders. That means you can review the teaching again and again with your staff. (For the second or third person that comes from each business, the price will be Kshs. 34,500 +VAT – but one set of DVDs per business please.) 4. I’m also giving you a chance to “earn” a discount—for every person you refer into the Level 1 seminar that comes, I’ll reduce your cost to Level 2 by Kshs. 5,000. I’m going to lead by example and I’ll explain this strategy to you thoroughly in our Referral System training. Where will the seminar be held? This is still to be announced. It will be some place very nice in the Nairobi area. What if I’m not happy with the seminar content? Again, there is no risk. If you don’t think you’re receiving enough value by 2 p.m. of the first day, please let one of our staff members know and they will refund your money. There’s no risk for you. Will there be any prizes offered? Yes! The best one will be for the person that refers the most to our Level 1 seminar on September 17th and 18th. Trust me when I say it will be very valuable—not just a pair of socks! Who will be teaching? Myself (Patrick Bell) of course, along with Mr. Ian Barton. Is there a limit to the number of people who can attend? Yes. I’m limiting this seminar to 60 participants. Any more and we will have a difficult time conducting all the exercises that I’ll take you through. Consider this: We had 45 people at the first training and 55 and the second. With your help, we should have about 65 at our third in September. That means, from a field of 165 people, only 60 will be able to attend. Some of you have already indicated to me your reservation for one of these places. I want you to email me your desire to come to patrickb@alphaic. com. Indicate how many from your company will be coming. When I hear from you, I’ll send you a reservation form and a pro-forma invoice. You can finalize your reservation by making your payment by cash, cheque or bank transfer to our Alpha International Consultancy account. Friends, time is running out. I hope to hear from you very soon. And even if I don’t, I’m going to be personally following up with you in a week’s time to make sure you received this email and to answer any questions you might have. To your continuing success, Patrick Bell Managing Director Alpha International Consultancy Ltd. P.S. Don’t forget to get on those friends or colleagues in non-competing businesses that you want to refer. I’m sure that you can empathize with me that I don’t want to spend a lot of money in advertising to bring these people in. If I can spend less time looking for people, then I can devote more time to devote to serving you at a higher level. I will appreciate and reward your help. |
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