Kingdom business – Business as Mission

This strategy is so powerful that it can be used for good ... or evil. Use it in your Kingdom Business as if God
was watching your every move. (And He is!)

You face two problems that can be solved with one solution. The first problem is that there is a general lack of
trust and skepticism on the part of clients that you don't always provide them with the product or service which is
in their best interests. The second problem is that you do too much selling and people don't do enough buying.
Do you know what I mean? Often it's "Sell, sell, sell." Personally, I just want people to come to me and "Buy, buy,
buy."

Here's what you do:

A) This is Bob. Bob has a goal in mind but has two problems. He doesn't trust you enough and he doesn't want
your product enough.

B) Give Bob an educational experience. Something that he will find useful and thought-provoking.

C) The more you educate, the more you will increase Bob's trust in you. Also, you will see that you are moving
Bob along a continuum towards his final goal. The closer he gets, the more his desire for that goal increases.
Eventually, it looks like this:

D) Here is the Bob's final destination. He trusts you. He buys from you because you are the one that has helped
him reach his goal. You get increased sales and profits if you do this to all the "Bobs" in your market.

Final thoughts to consider: whatever you do, make sure you are doing it with the good of the client in mind. This
is not only honoring to God, but it is good business sense. If a client ever sees that you are simply acting in your
own best interests, then his trust in you will fall back to a level that is lower than where you first started.

(My thanks to Frank Kern for his insights into some of this process.)