Laser Marketing
Jay Abraham relates a powerful story of a window covering company that specialized in selling blinds.
• They send a letter/brochure/booklet with different blind uses to educate the prospect and set the buying criteria.
• They then call the prospects as “interior designers” – using education as their point of differentiation.
• The result: They close 45% of these prospects for an average of $1,000 – of their $40 million in annual sales, $32 million is a result of tele-
marketing follow up.
Window Covering Service