Up-sell, Cross-sell
They could offer a third video at half price, especially if it does not include the hottest movies. Or how is this for a thought triggering question,
“Would you like to rent a movie or game for your kids at home – since you have rented two movies, you pay only $1.00”, or package popcorn,
Coke and M&M’s as Blockbuster now does.
Expanding Customer Purchases
A Video Store can send their inactive customers a coupon for a “free movie” or “ buy one get one free” or “free popcorn and soda with a
movie”. They can also send their clients a letter educating them about the value of cleaning the internal parts of their VCR on a regular basis.
They could further offer to sell their customers tickets to other family or entertainment activities.
Package Synergistic Products/Services
Offer “Up to X videos per Year” for a discounted price.
Video Store