Note: Public Adjusting is a highly priced consultative service where PAs represent the claims of the insured to their insurance companies
after catastrophic property loss.
Risk-reversal/Compelling Incentive
There are a lot of "ambulance chasers" in this industry who are not looking out for the good of the client. You must find a way to reverse the
risk for your client. One idea is to enable them to contract your services without committing to pay until after you have documented their
claim and you have discovered whether or not they require your services. Show them that you will first prove your capabilities and they can
make an unemotional and logical decision. In the one case where this was tried, the close ratio went from 10% to over 50%. Furthermore, PA
didn't have to take suspect clients any longer so the value of each contract double. The end result was that sales revenues went up 500%.
Public Adjuster