1. Understand the "lifetime value" of your average client. How much money does your average client spend with you over the course of their
buying relationship? If you get $30 for 4 hours of cleaning, once a week (which equals $120/month), and you keep your client for just 3 years,
on average, then you will make $4,320 from that client. What would you be willing to give away to get that $4,320? Certainly you could give a
one month free trial.
Try this: Put out a letter to your local community (it could be something that hangs on their door). Don't make it too flashy; just write it simply.
Follow this template:
1. It should acknowledge the person as being valuable,
2. It should be personally written, and written as if one person only was reading it,
3. It should begin with the results the person should expect,
4. It should explain to the person your reason why he or she should get those results,
5. It should give the person some background,
6. It should give the person some detail,
7. It should prove any claims you make in a way the person can embrace,
8. It should tell the person what he or she should expect in terms of improvement or
results,
9. It should remind the person why he or she should choose to at least learn more,
10. It should show the person how he or she can try it out without risk (this is where you include the phrase, "I'm so confident of my ability to
serve you at the highest level that I'm even willing to come and clean your house for one month for free. You pay at the end only if you are
satisfied with the job that I have performed for you. If you're not happy, then you don't have to pay and we can still part friends with no hard
feelings."),
11. It should tell the person how they can contact you. Use a single telephone number. Don't give multiple options because that will lower your
response rate.
House Cleaning