1. Understand the "lifetime value" of your average client. How much money does your average client spend with you over the course of their
buying relationship?
Try this: offer 250 business cards to prospects for free. Your hard costs might be somewhere between $25 and $45. Your average client will go
on to order many more business cards per year, and will order things like letterhead, brochures, signs, etc. Likely, you could make $3,000 from
your average client over the next two to three years (you know the number). So you give away up to $45 up front in order to capture $2,000.
Graphics Design