Package Synergistic Products/Services
A golf course could offer “Unlimited Range Balls” and charge a dollar or two more for “Unlimited Golf” on slow days. Both packages add zero to
their cost but offer a high-perceived value.
Let’s use the Golf Course that wants to fill slow days by offering Unlimited Golf: Increasing golf traffic on Tuesdays may only require a sign at
the check in desk detailing the Unlimited Golf and Free Range Balls. If that does not produce enough business then they can go to step 2 and
send a mailing to their regular golfers making them aware of the great opportunity. And if that is not enough then they can go to step 3 and
place an advertisement in a targeted golf publication.
The Headline for any of these options might be:
Play 54 Holes of Golf for the Price of 18
Plus Get Unlimited Range balls FREE
(A specific self serving benefit headline)
Letter
If you were writing a letter or expanding text in a flyer it might read like this:
On Tuesdays you can play as many holes of golf on our award winning course as you can get in before it gets dark. Sunny Hills was rated as
one of the top 25 public course in Illinois by Golf Magazine. The course is challenging but you should be an expert after playing it 2-3 times in
day (The reason they should purchase the item and why from you).
The cost for unlimited golf is just $42 with a cart – the same as our low weekday rate for 18 holes (The specific benefits and outcome they will
receive and the specific actions you will take).
Plus, we will even throw in Unlimited Range Balls – a $12 value (Compelling offer).
Simply call the pro shop at 555-1234 and make your reservations – limited availability on certain Tuesdays (The specific action they are to
take).
We guarantee you will be thrilled with the course or you don’t pay. (Eliminate their risk).
Take your vitamins and come on out on Tuesdays
Frank Wilson
General Manager
PS The earlier you make your tee time the more golf you can play. Can’t get here before 2PM – you can still play as many holes as the light
will allow for just $33.
Golf Course