Referrals
Another example is the frozen meat and seafood business that I told you about in a prior session. Once he establishes a relationship with
someone, he immediately leverages off of that by going to other neighbors. This is an incredibly powerful distinction. I mean, let me ask you a
question. If a guy comes to your door and wants to sell you frozen fish – what do you think? Maybe he is a con artist? Maybe the fish is of low
quality? But what if he announces that the Johnson’s and the Smith’s buy from him and they love the fish so much they wanted him to tell you
about it? Far greater impact, isn’t it?
Frozen Meat Delivery