Increase Frequency of Purchase
Direct marketers are very skilled at using this powerful growth strategy. Once you purchase a product or from them, they systematically mail
you a catalog at specific intervals. Can you imagine how much money each one of those beautiful four-color, 30-40 page catalogs cost? How
can they possibly afford to continue sending these? Because they know, statistically and scientifically that you will buy the items in their catalog
far more often, and from them as opposed to their competitors, if they continue to remind you. Does it work? Well have you looked in your over
stuffed mailbox lately? It includes several such catalogs by multi-million dollar companies (that did not start out this way).
Direct Marketers