1. Joint venture with businesses that also focus on helping people become more beautiful. Look for to plastic surgeons, then to optometrists and
dentists. Agree to put each other's brochures on the reception counter. Finally, you can go further afield and do the same with beauty parlors and
even jewelry stores.
2. Take service to a whole new level.
- See the patients on time
- Offer stationary for people to write letters if they have to wait
- Offer a menu of drinks (water, juice, tea (hot or ice), wine (red, rose or white)
- Put turkish cotton hand towels in the bathroom and change them frequently.
- Provide diapers in the bathrooms, or let the parents know that you have extra if needed.
3. Cross-educate your patients on all your services. Focus on the benefits to the patient. Help them see how their lives will improve if they take
action.
4. Actively, formally and creatively seek referrals. Give your staff a reward for coming up with a new referral system that you utilize. Make the
reward generous so you can get your staff thinking about how to grow your business even when they're not at work.
5. Understand the lifetime value of a patient. That is, how much money will they spend with you over the course of their buying relationship. If the
average patient spends $5,000 with you over 10 years, and also refers two others to you, then you know that you'll earn $15,000 from acquiring a
new client. Your profit on those three new customers might be just $5,000, so decide what you can give away to first time customers. (For
example, a gift card for $50 to the local department store or coffee shop might work well.)
6. See Dentist for another great idea.
Dermatology