1. Go after Preferred Potential Clients (or Dream 100):
a) Do research on your industry to know what the criteria are.
b) Identify between 50 and 200 preferred potential clients in your target area who you know will bring you the greatest return on your time and
energy investment.
c) Do research on every potential client (or their business) so you will best know how to reach them in a way that is impacting to them.
d) Find out who already knows the people on this list.
e) Plan into every day to make contact with them.
f) Contact them every week or month and send them something useful, unique or informative every time.
2. Talk to the repair/maintenance team. They will know which copiers are in need of replacement and also the mental state of the current owner.
Maybe you can joint venture with particular repairmen so they will alert you to any customer who might need a new copier. Approach them
individually and offer them $100 cash (for example) for every lead they give you that turns into a sale. It's like having a team of spotters working
for you.
3. Find other repair/maintenance businesses in your target market and see if they will also joint venture with you for a cash reward.
Copier Sales