1. Create a referral program to assist your contractors in obtaining jobs. When the job is complete, give your customers four or five "coupons"
with their names on the coupons. Instruct the customer to give these coupons to his friends so their friends also get a discount. Make sure each
new customer gets the same number of coupons with their name on them. Send the referring customer a thank you letter, along with more
coupons and a gift certificate to a restaurant or store that you think he might like.
With this system, your advertising costs will shrink and your business will grow. The key is consistent implementation.
Concrete Restoration