1. You are selling in a highly competitive market, so find ways to emphasize value over price.
2. The IRS has regulations restricting the value of the bonuses you can offer. Find out what people are hungry for -- something creative and
eye-catching -- and offer that as a bonus.
3. Become the market educator. Put on regular seminars on the latest hot topics of finances. Phrasing your offer in a way that shows the value
will be attractive. For example, "Dr. Paul Smith normally charges $150/hour for his time, but we have bought you two hours of his time in a group
seminar session. You will have the chance to ask Dr. Smith anything you like."
4. Target the parents who have school-age children. Let them know that they can open a savings account for their child and you will credit that
account with $20 (or whatever your limits are). Treat those children well when they come, like real people and not kids that you have to put up
with. (Come around the counter and shake their hand! Give them a lollipop (or something healthy that the mother will appreciate) and honor
them. The parent will be very impressed and the good news will spread.
Banks