1. Make a detailed list of everything you do for a client, and break it down into various stages. Consider the design concepts, through the building
permit stage, kitchen and bathroom designs, colors, lighting, finding reputable builders, sorting through construction costs, and keeping up to date
on the actual building process. Tell them what happens in each stage and what your responsibility is. For a high-priced service like you offer, the
axiom, "The more you tell, the more you sell" is a truism. When you present a 5-page report or proposal of what you offer, and your competitors are
presenting one or two-page proposals, you will likely win out.
2. By describing in detail what you do, then you have the opportunity to improve your overall service. For example, you can develop a
comprehensive system for finding out about your client's hopes, dreams and preferences.
3. These processes allow you to change your philosophy from "an architect who designs homes" to "an architect who bonds with people and helps
people fulfill their dreams". It's much more fulfilling.
4. Consider having an album of testimonials so that you can show page after page of proof of satisfied clients. See my advice on Testimonials from
the MindMap.
Architect